Cornell & Diehl Pipe Tobacco: Popular and Highly Sought-After from the USA
Cornell & Diehl is a well-established name among pipe tobacco manufacturers, even though the brand has only been officially available in Germany since mid-2023. Previously, pipe tobaccos from South Carolina were often acquired through alternative channels or imported from neighboring countries like Switzerland, where they had been available for a longer time. As a result, many pipe smokers were already familiar with the brand, and the tobaccos were frequently brought back as souvenirs from the USA.
Kohlhase & Kopp as Importer
Over the years, Cornell & Diehl tobaccos achieved an almost legendary status. When the importer Kohlhase & Kopp announced plans to bring the products of this U.S. manufacturer to Germany, it caused a stir in the community.
To keep prices moderate for the German market, the tobacco is imported in large bulk containers. It is then packaged locally in Rellingen into tins that closely resemble the classic U.S. packaging. Due to their shape, these containers are often affectionately referred to by enthusiasts as “tuna cans.”
Uncommon Tin Sizes
The packaging follows U.S. standards: each tin contains 2 oz, or approximately 57 grams of tobacco. Kohlhase & Kopp is likely the first importer in Germany to apply for tax stamps for this unusual quantity.
Cornell & Diehl: A Young, Innovative Manufacturer
Unlike many other manufacturers, the history of Cornell & Diehl does not date back to the 19th century. The company was founded in 1990 by Craig and Patty Tarler – in a garage. The couple acquired parts of an old tobacco factory and decided to create their own pipe tobaccos.
The Early Days
The beginnings were challenging, as there was no expertise or workforce remaining from the original tobacco factory. The company name combines Craig’s middle name (Cornell) with Patty’s maiden name (Diehl). After initial hurdles, they moved from Pennsylvania to North Carolina to be closer to family and expand operations. The first employees were hired, and the business began to grow.
Early Internet Pioneers
Cornell & Diehl was one of the first tobacco manufacturers to recognize the potential of the internet and establish an online presence. This brought the company increased attention and expanded its distribution channels. Another turning point was a comprehensive article in the magazine "Pipes and Tobaccos," which brought the small garage-based company into the spotlight of the pipe-smoking community.
Collaboration with G.L. Pease
Cornell & Diehl experienced another growth boost through its collaboration with renowned tobacco blender Gregory Pease. He commissioned the company to produce exclusive blends for him. The brand also increased its presence at trade shows and events across the U.S., further boosting its recognition.
In 2005, the company moved into larger, professionally equipped premises. New machinery, flake presses, and additional staff enabled a significant increase in production.
Acquisition by the Laudisi Group
After the death of Craig Tarler in 2012, the company faced difficult times. Two years later, in 2014, it was acquired by the Laudisi Group, which operates a major online retail business for pipes and owns the Peterson brand. The entire production was relocated to South Carolina and modernized.
The Master Blender: Jeremy Reeves
The “face” of Cornell & Diehl today is master blender Jeremy Reeves. With his creative ideas and expertise, he shapes the product line and is a familiar figure at trade shows and in professional publications. His work makes the brand truly unique.
