Planteray (Formerly: Plantation) – Rum
Planteray – Rum Born From a Passion for Diversity
Rum is one of the most diverse spirits in the world. This realization inspired Alexandre Gabriel, the founder of Planteray. As the Master Distiller of the French company Cognac Ferrand, he initially sold old cognac barrels to distilleries overseas. This experience ignited his passion for the unique spirit of the New World. Above all, he was captivated by rum’s endless diversity. He was fascinated by how each region and island, influenced by factors such as soil, climate, and individual distillation techniques, creates a unique character.
This enthusiasm led to the creation of the Planteray brand – originally known as Plantation. Along with his love for rum, Alexandre’s expertise has also shaped the brand. Meticulous craftsmanship, patience, and decades of experience in the spirits industry form the foundation of this extraordinary drink.
Planteray as an Expression of Uncompromising Dedication
However, even the highest quality is not enough to consistently offer top-tier spirits. Planteray represents the relentless pursuit of diversity – the desire to capture the entire spectrum of rum. This also includes continuous development and innovation.
The rebranding to Planteray is more than just a name change; it is part of a strategic evolution. The new name evokes words like "Terra" or "Terroir," emphasizing the natural origins of rum. This aligns with Planteray’s commitment to sustainable agriculture and the goal of climate-neutral production.
The Full Spectrum: All Planteray Rums
Despite these exciting developments, one thing remains unchanged: everything else stays the same. Alexandre remains at the helm, and Planteray continues to pursue its goal of creating high-quality rums with unique character. While the philosophy evolves, the quality of the spirits remains untouched.
The extensive selection of rums from various countries of origin remains intact. Planteray’s range naturally includes Jamaican rum, such as the spiced Canerock, as well as the Original Dark Barbados & Jamaica. Additionally, there is the Sealander, which originates from Barbados but incorporates influences from extraordinary regions like Mauritius and Fiji. For those who want to explore this diversity firsthand, the tasting set Experience Artisanal Rum is the perfect choice.
